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Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet's third employee and first Marketing Director, the book is laced throughout with humorous anecdotes and first-hand accounts of the airline's outrageous PR stunts. From planning and launch, to battles with bureaucrats and a herculean struggle with the British Airways "800-pound Gorilla", this is the definitive story of how easyJet began its relentless rise to becoming one of the world's largest airlines.
Recording label: Grosvenor House Publishing Ltd Manufacturer: Grosvenor House Publishing LtdEAN: 9781907652721Binding: PaperbackISBN: 1907652728Number of items: 1Number of pages: 148Publication date: 2010-09-14Release date: 2010-09-14Language: English (Published)
Language: English (Original Language)
Language: English (Unknown)